Quality System Benefits...

At the public level

• Increased audience and readership satisfaction
• Systematic responses to problems and complaints

>>> Greater credibility with the general public, notably viewers, listeners and readers, as well as with other stakeholders such as advertisers

At the management level

• A culture that promotes continual improvement of the media company's overall performance
• Systematic follow-up and evaluation of corrective actions
• Written procedures for all critical activities
• Higher efficiency of investments in content
• Identification and exchange of best practices
• Better access to sources of information
• Benchmarking among broadcasters, publishers and editors
• Transparent relationship with all stakeholders, including governments and owners
• If need be, quality management may favour and facilitate the transformation of state/government-controlled broadcasting into editorially independent public service broadcasting

At the staff level

• A common and shared vision of the media company
• Clear responsability and job descriptions
• Better monitoring of performance through appropriate indicators that are understood and accepted by the staff

>>> Better motivation of staff
>>> The ability to attract and motivate high-quality journalists and producers