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Quality System

Quality System...

At the company's level

Quality management improves a company’s organization to ensure optimal resource management and product quality. In the media industry, the quality management reference is the ISAS MEDIA 9001 standard, established by an international standardization committee and based on widely recognized good practices.

The certification of a media company provides public recognition of its conformity with the standard’s requirements, thereby reflecting and underlining the quality of its organization. Implementing a quality management system also brings benefits to the company’s image and to its economic performance.

Benefits to the company’s image

Quality management according to ISAS MEDIA 9001 requires a media company to:

  • define its goals and take appropriate steps to achieve them
  • adopt a clear editorial viewpoint, thus optimally meeting the expectations and needs of its target audience/readership and building loyalty based on trust
  • implement processes and procedures to ensure the credibility and reliability of its content
  • establish transparent rules and practices to ensure fair management of its human resources and a relationship of trust with its suppliers
  • evaluate its service to the community in relation to its audience/readership values

Economic benefits
Quality management according to ISAS MEDIA 9001 allows a media company to:

  • put its entire organization into perspective, clarifying responsibilities, rationalizing and documenting processes, eliminating duplications and controlling costs
  • reorganize processes according to production logic rather than superposing structures after mergers, acquisitions, changes in the company’s direction or legal status
  • rationalize the organization without loss of substance, providing all stakeholders with the same result despite a difficult economic situation
  • flatten hierarchies and reduce the costs of obsolete structures in response to market constraints or changes in stakeholders’ needs
    address the challenges of change on a permanent basis through the analysis of needs and constraints
  • ensure uniform structures and practices throughout a decentralized multi-site company, with the ability to control their application and avoid local interpretations that might produce waste or slippage
  • prevent risks linked to personal and random interpretations of sensitive situations through the adoption of a code of ethics, the implementation of good practices and the establishment of recruiting and training requirements designed to avoid “media accidents”
  • optimize risk prevention by implementing an advertising code providing clear rules to avoid misunderstandings and conflicts, and to reduce the human and financial cost of mediations and lawsuits.

At the public level

  • Increased audience and readership satisfaction
  • Systematic responses to problems and complaints

>>> Greater credibility with the general public, notably viewers, listeners and readers, as well as with other stakeholders such as advertisers

At the management level

  • A culture that promotes continual improvement of the media company's overall performance
  • Systematic follow-up and evaluation of corrective actions
  • Written procedures for all critical activities
  • Higher efficiency of investments in content
  • Identification and exchange of best practices
  • Better access to sources of information
  • Benchmarking among broadcasters, publishers and editors
  • Transparent relationship with all stakeholders, including governments and owners
  • If need be, quality management may favour and facilitate the transformation of state/government-controlled broadcasting into editorially independent public service broadcasting

At the staff level

  • A common and shared vision of the media company
  • Clear responsability and job descriptions
  • Better monitoring of performance through appropriate indicators that are understood and accepted by the staff

>>> Better motivation of staff
>>> The ability to attract and motivate high-quality journalists and producers