ISAS BC 9001 : Quality certification for media
A Swiss organisation devises a system of quality certification for
Broadcasters: Radio, Television, Internet
The
Media and Society Foundation is a
non-profit organization founded in
Geneva, Switzerland, by a group of media professionals, with the
support of the Swiss Agency
for Development and Cooperation (SDC), in
Bern. It has devised a new international standard for broadcasting. It
says, "by
offering a new quality standard to the broadcasting industry,
we intend to uphold good governance and foster transparency
and
accountability within the media."
A new globally accepted standard is
now available for broadcasters
The
Media and Society Foundation cooperated with
the Canadian
not-for-profit World Radio and Television Council (www.wrtvc.org), and
ISAS (www.isasgroup.com), a private
standardization and accreditation
body based in Switzerland, to develop ISAS BC 9001 - dedicated to
radio, television and
Internet broadcasting.
ISAS
BC 9001 is compliant with the well-known ISO 9001
standard which, in
less than 10 years has certified 500,000 public and private companies
in 160 countries. It is now recognized
as the world reference for
management systems.
ISAS BC 9001 is designed to
measure the degree to which broadcasting organisations meet the following criteria:
• Satisfaction of viewers-listeners
• Quality and accuracy of information
•
Quality and DIVersity of other types of programming
• Innovation and creativity
• Independence and
transparency of management
• Promotion and respect for ethical rules
• Representation of national
minorities
• Universal access
• Social relevance
For
each of these criteria ISAS BC 9001 sets specific objectives. Any
broadcasting organization that aims
to meet these standards may apply
to be audited by an independent, globally-accredited body. Following a
successful audit,
Media and Society Foundation will deliver a
Conformity Certificate valid for three years, with an annual
conformity
check.
What are the benefits for broadcasters?
The
main benefits of ISO certification are a stronger, better managed
organization: more
responsive to customers, more capable of delivering
quality, more reactive to change and in the long run more likely
to
prosper.
In addition, the benefits of ISAS BC 9001 specific to broadcasters
are:
• Greater credibility with viewers and listeners
• Greater
credibility and acceptability with advertisers
• Higher efficiency of investments in content
• Cost
saving in production process
• Better access to sources of information
• The ability to attract and
motivate high quality journalists
• Independent recognition of contributions to social development and
democracy
Why a quality management system for broadcasters?
Information and communication are basic human rights and the media have a special responsibility
in this area.
For
broadcasters who want to improve their quality and
profitability, while
demonstrating a commitment to social development and democracy, the
ISAS BC 9001 offers a voluntary
certification process based on the ISO
(International Standards Organization) method used by industries
throughout the world.
Broadcasters will be able to submit to an
independent, neutral audit and obtain the prized certification.
How to get certified
The
first step is the
evaluation of the organisation’s present management
systems, viewed from three separate and complementary
angles:
1. Efficiency and performance, focussing on the costs of quality
2. Perceptions of the management system by personnel, customers, suppliers and other stakeholders
3. The specific
criteria of the ISAS BC 9001 standard
On
the basis of this evaluation,
companies will be given detailed
recommendations for improvement that should be implemented to meet the
requirements of ISAS BC
9001.
Media-Society.org
is available to take organisations through the
certification process in
the most efficient and economical manner possible.
Contact :
MEDIA-SOCIETY.org.ORG
MEDIA AND SOCIETY FOUNDATION
67, rue de St Jean
CP 5256 - 1211 Genève
Tél: +41 (0) 22 732 10 10
Fax: +41 (0) 22 738 07 11
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www.media-society.org
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